When Should I Use Promotional Items & Marketing Gifts?
Promotional items are a great low cost way of marketing your business. They can be used especially effectively:
• as part of a direct mail campaign to generate interest and desire and make your prospects more receptive to your calls
• at exhibitions and events as a way of generating foot fall at your stand, and additionally as a memory aid for people to take home
• as a way of thanking your loyal customers & staff – engraved crystal and leather products are often popular here
What Is The Best Promotional Item or Marketing Gift?
This very much depends on when you are using them! If you are looking for a promotional item to use as part of a direct mail campaign, then I probably wouldn’t recommend a plastic pen, as this may not stand out to the recipient. How about trying tie products in to a theme – e.g. send a mug printed with a promotional message and shortly after a promotional T Bag, or a coaster… you can drip feed your prospects with products information so they are excited about what will come next –they are therefore really receptive when you make contact with them!
If you have a stand at an exhibition you may want to look at something that will draw people’s attention to your stand – especially as you can start the marketing of this before the event using Twitter, Facebook and other social media platforms! If there’s room on your stand you could have a Wii Console set up with a car racing game (ideal for the motor industry), you could invite visitors to set a lap time – each participant receives a key ring branded with your business details, and the overall winner receives a Crystal Award engraved with your logo & the details of the event.
Does Cheap Always Mean Best Value?
It depends on what you are trying to achieve… Generally I would suggest not with promotional items! You are probably using promotional items to raise awareness of your brand, and in my opinion it is often better to spend your budget on a smaller number of more expensive items that represent your brand better than to get as many “cheap” ones as possible… e.g. You have a fairly limited budget and decide to get as many “cheap” plastic pens as possible which you then give out to customers and prospects. As you chose a budget pen, the quality is not fantastic and they therefore run out really quickly or worse still break quickly – do you think your clients and prospects will view your business in a particularly positive light, or might they perceive that your service will also be poor quality? I would always encourage people to spend a bit more per unit to get good value rather than the cheapest possible.
At Chilli Promotional Products we will always find you the best deals around so you don’t have to spend a fortune to get good quality and most importantly best value for money.
Gimmick V Practical?
Again it depends on what you are hoping to achieve – a gimmick will stand out, but may be forgotten quickly whereas something practical that people will use everyday will have a very low “cost per impression”. Ultimately a quirky slight slant on the most practical items can be best!
Chilli Promotional Products has been supplying marketing items, business gifts and corporate clothing to a range of clients across the UK since 2008. If you have any ideas you want to chat through, contact Jody!
T: 01295 269800
E: Jody@chillipromotions.co.uk
W: http://www.chillipromotions.co.uk
Twitter: @chillijody
Facebook: ChilliPromotionalProducts